Bottleneck — Real Estate
Listing Lead Speed-to-Response
A new vendor enquiry is worth 10x a new buyer enquiry — and rarer. Missing one, or being second to respond, is a $10-25k GCI decision. Automation ensures your agency is always first to the appraisal.
Buyer enquiries arrive by the dozen. Vendor enquiries arrive rarely, individually, and are worth an order of magnitude more. The mechanics of responding are similar to buyer speed-to-lead but the urgency is higher and the copy is different.
The workflow
- 1Vendor enquiry lands (website appraisal form, Facebook lead ad, GBP message).
- 2Inside 60 seconds, an SMS from the principal or senior agent confirms receipt and offers a call within the hour.
- 3The agent's diary is checked automatically and an appraisal slot is offered by SMS.
- 4If the vendor engages, the appraisal is confirmed in the CRM.
- 5If not, a soft nurture kicks in — see vendor follow-up automation.
Common questions
Should this go from a specific agent or the agency?
Specific agent, always. Vendor decisions are agent decisions.
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