Bottleneck — Real Estate
Buyer Enquiry Automation for Australian Agencies
Every REA and Domain enquiry lands in a race. Whoever calls back inside 5 minutes is 21 times more likely to qualify the buyer. Automation guarantees the sub-60-second reply — while the agent is at an open home.
The economics of buyer enquiry response are brutal and well-known. What is less well-known is that the top-performing agents in Australia are not answering personally in 60 seconds — they are running an automated first-touch on their behalf, then following up as humans when the buyer is warm.
The automated first-touch
- 1Enquiry lands from REA, Domain, agency website, Facebook or GBP.
- 2Inside 60 seconds, the buyer receives a personalised SMS + email with the property details, agent name and a direct link to book an inspection.
- 3A single qualifying question — 'are you actively looking or gathering information?' — sorts the pipeline.
- 4Serious buyers get the agent's calendar. Casual browsers get on a nurture sequence.
- 5The agent picks up the phone to a warm buyer, not a cold one.
Where this lives in your stack
The automation runs against your agency's CRM — Vault, Rex, AgentBox, MyDesktop, LockedOn. Buyer records are written directly into the CRM with full enquiry context. See the speed-to-lead solution for the horizontal picture and the real estate industry hub for the vertical detail.
Related
Common questions
Will REA / Domain suspend accounts for automated replies?
No — the automation replies from the agent's own SMS and email systems, not through REA/Domain's platform. It is fully compliant with both portals' terms of use.
What if the buyer wants to talk to a human immediately?
The first reply always offers a callback link and a direct phone number. Humans in the loop, not humans in the way.
Book a Free Automation Audit
30 minutes. No pitch. We map the specific bottleneck and quote real numbers.