Bottleneck — Real Estate
Vendor Appraisal Follow-Up Automation
Most vendors do not list at the first appraisal. They list 3-9 months later — with whichever agent stayed present and useful the whole time. Automation makes 'present and useful' inevitable.
The average vendor in Australia meets 2-3 agents before choosing one to list with. Choice is rarely about the strongest pitch on the day; it is about who stayed in touch usefully in the months between the appraisal and the decision to sell.
The 90-day nurture
- Day 1: personalised appraisal recap email with market context.
- Day 14: local suburb sales report — properties sold that month.
- Day 30: agent-recorded video update (30 seconds, on their phone, distributed automatically).
- Day 45: comparable listing analysis — what is on the market now.
- Day 60: personal check-in message from the agent.
- Day 90: market outlook + soft prompt to revisit.
Why this outperforms 'the agent's memory'
Because the agent will forget. Agents doing 60+ appraisals a year cannot personally follow up with every one at the right cadence. Automation is not replacing the personal touch — it is guaranteeing the personal touch actually happens. See the parent real estate industry hub for how this connects to buyer enquiry and PM automation.
Common questions
Can each agent have their own version?
Yes. The sequence is delivered from each agent's own SMS/email identity, with their photo and voice. Vendors experience one relationship, not a corporate marketing pipe.
Book a Free Automation Audit
30 minutes. No pitch. We map the specific bottleneck and quote real numbers.