Guide
How Do I Stop Losing Leads?
Leads leak from three places: unanswered calls, slow first replies, and follow-up that dies after email #2. Here's how to plug all three.
The three places leads leak
Leads don't leak from one place — they leak from three, and most businesses only patch one. The three leaks are: unanswered calls, slow first replies, and follow-up that dies after email number two.
Fix any single one and you'll see a lift. Fix all three and you'll stop wondering where your marketing spend went.
Leak 1: Unanswered calls
The average SMB misses 30% of inbound calls. Those calls are the hottest leads you get — someone bothered to pick up a phone. Fix with an AI receptionist + missed-call text-back. Cost of fix: less than one recovered job per month.
Leak 2: Slow first reply
If you reply to inbound enquiries in more than 5 minutes, your conversion is roughly 9x lower than a competitor replying inside 5 minutes. Fix with a speed-to-lead automation that acknowledges every enquiry inside 60 seconds.
Leak 3: Follow-up dies at email two
Most sales are lost between touch 2 and touch 7 — not in the pitch. AI follow-up sequences across SMS, email and voice keep every warm lead moving for 30–60 days without anyone remembering to send the next message.
Frequently asked
Which leak should I fix first?+
Whichever is biggest for your business. For most, it's calls (leak 1). For portal-driven industries like real estate, it's first-reply speed (leak 2).
How long until we see the impact?+
Usually 2–4 weeks. Missed-call recovery lifts conversion almost immediately; follow-up compounds over 60–90 days.
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