Bottleneck — Beauty & MedSpa
Instagram DM Lead Follow-Up for Salons and MedSpas
Instagram is where 70% of new beauty enquiries actually start. The DM at 9pm on Sunday is the booking on Monday morning — but only if someone replies. Automation replies inside 60 seconds, 24/7, with a real conversation.
Every salon and medspa owner in Australia knows the pattern: a great client posts about their brows or their tox result, twenty new people send a DM asking 'how much?' or 'can I book?', and by Tuesday most of them have gone quiet or booked elsewhere. This is not a marketing problem. It is a response-time problem.
What the automated DM flow does
- 1Detects an inbound DM inside 60 seconds.
- 2Replies in your brand voice with the answer to the most likely question (usually price + availability).
- 3Qualifies with a light question or two — 'first time with us? which treatment were you looking at?'.
- 4Sends a booking link with the right service pre-selected.
- 5Hands off to a human the moment the conversation gets specific or the client requests it.
Why it converts
Because the reply arrives while the client is still in the app, still thinking about the treatment, and still comparing. See how this pairs with the speed-to-lead solution across every other channel — website, Facebook, TikTok, Google Business.
TGA compliance for medspa DMs
For injectable clinics, we hard-block the automation from naming any Schedule 4 product, promising outcomes, or promoting discounted 'units'. DMs about injectables always route to a consultation booking rather than a price-list dump.
Related
Common questions
Does Meta allow automated DMs?
Yes, via the official Messenger and Instagram Messaging APIs. We build on those APIs — not on unofficial scraping — so the automation is not at risk of account suspension.
Does it sound like a bot?
It sounds like your salon. We write the copy specifically for your brand voice; clients almost never realise the first reply is automated because it is specific and useful.
Book a Free Automation Audit
30 minutes. No pitch. We map the specific bottleneck and quote real numbers.