Guide
How Do I Automate Customer Follow-Up?
Most sales are lost in follow-up, not the first pitch. Here's the automated sequence that closes them.
Where sales are actually lost
Most sales aren't lost in the pitch. They're lost between touch 2 and touch 7 — the calls that never got made, the emails that never got sent, the "just checking in" that felt too pushy.
AI follow-up runs the full sequence without pestering, without forgetting, and without you having to remember.
A working sequence looks like
Day 0: enquiry, instant reply. Day 1: helpful resource sent. Day 3: SMS check-in with soft CTA. Day 7: case study or social proof. Day 14: direct ask. Day 30: reactivation ask. Day 60: last-chance nudge with an out.
Each message is personalised to the enquiry, not blast-templated.
Frequently asked
Won't it annoy people?+
Not when messages are personalised, spaced correctly, and honour opt-outs. Complaint rates on well-built sequences are under 1%.
Which channel converts best for follow-up?+
SMS for time-sensitive, email for long-form. Voice for very high-value pipelines. We usually blend all three.
See what this looks like in your business
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